- Approaching members and the professional community - communication - (with the community - with members).
- Enhancing member service (benefits - membership - integrating members).
- Aziz professionalism (professional certificates - UAE certified public accountant - judicial accounting and commercial arbitration).
- Diversify and enhance the association's revenue sources (financial management - revenues - expenses - surplus).
- Raising capabilities and skills in the country (skill building - conferences - training programs - seminars).